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SVJaZI S OBŠčESTVENNOSTJu V ORGANACh VLASTI (DLJa BAKALAVROV) (978-5-406-04942-6)


Category: Russian culture. Traditions -> sociology, social work
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Title:
SVJaZI S OBŠčESTVENNOSTJu V ORGANACh VLASTI (DLJa BAKALAVROV) 
Author:
Vasilenko E.V. Vasilenko I.A.  
Publisher:
KNORUS
Place of publication:
  (Russian Federation)
Year of publication:
2018 
Number of pages:
232, Hardcover 
Serial:
 
ISBN:
978-5-406-04942-6
EAN:
9785406049426
Price:
EUR 33,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Rassmatrivajutsja problemy razvitija svjazej s obščestvennostju v organach vlasti v ramkach novoj informacionnoj paradigmy obščestvoznanija. Osoboe vnimanie udeleno organizacii raboty press-služby, sovremennym informacionnym technologijam, informacionnomu soprovoždeniju gosudarstvennoj politiki, pravilam podgotovki i provedenija ėffektivnych informacionnych kampanij. Rassmatrivajutsja pravila kultury delovogo obščenija i delovogo ėtiketa, modeli i technologii peregovorov s obščestvennostju. Osobyj akcent sdelan na probleme formirovanija sovremennogo imidža gosudarstva, technologijach nacionalnogo brendinga pri prodviženii imidža gosudarstva v kanalach kommunikacij. Mnogo vnimanija otvoditsja voprosam formirovanija antikrizisnych kommunikacij v organach vlasti, rassmotreniju antikrizisnych technologij svjazej s obščestvennostju.