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KULTURA KAK STRATEGIČESKIJ RESURS. PREDPRINIMATELSTVO V KULTURE. TOM 2 (978-5-4365-0250-2)


Category: Russian culture. Traditions -> culture history
No image available.
Title:
KULTURA KAK STRATEGIČESKIJ RESURS. PREDPRINIMATELSTVO V KULTURE. TOM 2 
Author:
Čagan N.G. Changeldieva I.G.  
Publisher:
RUSAINS
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2018 
Number of pages:
196, Softcover 
Serial:
 
ISBN:
978-5-4365-0250-2
EAN:
9785436502502
Price:
EUR 34,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kollektivnaja monografija javljaetsja rezultatom issledovanij avtorskogo kollektiva kafedry prikladnoj kulturologii i sociokulturnogo menedžmenta fakulteta «Predprinimatelstvo v kulture» Meždunarodnogo universiteta v Moskve. Nazvanie monografii ne slučajno. V nej dva ključevych akcenta. Pervyj koncentriruet vnimanie na prikladnoj sfere kulturologičeskich issledovanij, svjazannych s teoriej i praktikoj upravlenija kulturoj i sovremennymi kommunikacijami. Vtoroj fokusiruet vnimanie na osmyslenii vlijanij rynka na sferu kultury i iskusstva v uslovijach permanentnych socialno-ėkonomičeskich determinant. Naučnyeinteresyavtorov monografii raznoobrazny: novyekulturnyeparadigmy; predprinimatelstvo v kulture; imidž, reputacija, brend regiona: sociokulturnyj kontekst; chudožestvennye kommunikacii: ot institucionalnogo kurirovanija buržuaznogo tipa k poisku novych form; i dr.