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Konstruirovanie goroda-brenda.Naučnoe izdanie (978-5-7567-0939-1)


Category: Russian culture. Traditions -> sociology, social work
No image available.
Title:
Konstruirovanie goroda-brenda.Naučnoe izdanie 
Author:
Ščerbinina N. G., Sevostjanov A. V. Ščerbinin A. I. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2018 
Number of pages:
240, Hardcover 
Serial:
 
ISBN:
978-5-7567-0939-1
EAN:
9785756709391
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Dannaja kniga posvjaščena praktičeski neissledovannoj teme — konstruirovaniju goroda kak brenda. Opora na socialnyj i političeskij konstruktivizm, malo ispolzuemyj v kačestve naučnoj osnovy, pozvolila vystroit kategorialnyj apparat i proanalizirovat važnejšie aspekty konstituirovanija obraza/brenda goroda v kontekste smyslonesuščej kommunikacii. Predprinjata popytka uglubit standartnuju i sugubo «marketingovuju» traktovku i posmotret na brending goroda s pozicii fenomenov XXI v.