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Osnovy mediabiznesa.Učebnik. Učebnik.Grif UMO (978-5-7567-0905-6)


Category: Russian culture. Traditions -> culture history
No image available.
Title:
Osnovy mediabiznesa.Učebnik. Učebnik.Grif UMO 
Author:
Vartanova E.L. (Pod red.) 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2017 
Number of pages:
400, Softcover 
Serial:
 
ISBN:
978-5-7567-0905-6
EAN:
9785756709056
Price:
EUR 31,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V učebnom posobii proanalizirovany osnovnye tendencii razvitija SMI v uslovijach rynka, opisany ključevye napravlenija dejatelnosti mediakompanij, privedeny metodiki sostavlenija biznes-planov dlja redakcij periodičeskich izdanij, radio- i telestancij. Kniga predlagaet kompleks praktičeskich rekomendacij dlja različnych specialistov mediabiznesa — redaktorov, marketologov.