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Jazyk SMI i reklamy : igra kak norma i kak anomalija : monografija,1-e (978-5-9765-2075-2)


Category: Russian language. Linguistics -> linguistics
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Title:
Jazyk SMI i reklamy : igra kak norma i kak anomalija : monografija,1-e 
Author:
Amiri L.P. Iljasova S.V. 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2016 
Number of pages:
328, Softcover 
Serial:
 
ISBN:
978-5-9765-2075-2
EAN:
9785976520752
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V knige pokazano, kak v tekstach sovremennogo gazetnogo i reklamnogo diskursa projavljaetsja jazykovaja igra, kakim obrazom priemy jazykovoj igry otražajut založennuju v sisteme jazyka neodnoznačnost funkcionirovanija jazykovych edinic. Issledovannyj material ne prosto svidetelstvuet o mnogoobrazii priemov jazykovoj igry v SMI i reklame, no i dokazyvaet, čto jazykovaja igra uveličivaet vozmožnosti funkcionirovanija jazykovogo znaka, tem samym rasširjaja granicy teksta v celom.