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Reklama: jazyk, reč, obščenie: Učebnoe posobie (978-5-16-003389-1)


Category: Russian language. Linguistics -> linguistics
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Title:
Reklama: jazyk, reč, obščenie: Učebnoe posobie 
Author:
V.M. Lejčik Pod red. O.Ja. Gojchman 
Publisher:
Infra-M
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
288, Hardcover 
Serial:
Vysšee obrazovanie: Bakalavriat 
ISBN:
978-5-16-003389-1
EAN:
9785160033891
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Učebnoe posobie posvjaščeno jazykovym aspektam sovremennoj reklamy, kotoraja rassmatrivaetsja kak sredstvo obščenija reklamodatelja i potrebitelej. Zatragivajutsja voprosy vlijanija reklamy na kommunikaciju v obščestve, opisany otdelnye reklamnye žanry i ich osobennosti.