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Reklamnyj i piar-tekst. Osnovy redaktirovanija. Učebnoe posobie. Grif UMO (978-5-7567-0732-8)


Category: Russian Literature -> Publicism
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Title:
Reklamnyj i piar-tekst. Osnovy redaktirovanija. Učebnoe posobie. Grif UMO 
Author:
Inšakova N. G. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
288, Hardcover 
Serial:
 
ISBN:
978-5-7567-0732-8
EAN:
9785756707328
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kniga posvjaščena rabote redaktora nad tekstami v sferach reklamy i svjazej s obščestvennostju. V nej rassmotreny parametry klassifikacii ėtich tekstov, dana charakteristika osnovnych vidov i žanrov, predloženy kriterii ocenki soderžanija i formy reklamnych i piar-proizvedenij s pozicij teorii i metodiki redaktirovanija. Osnovnye priemy redaktorskogo analiza reklamnych i piar-tekstov prodemonstrirovany na mnogočislennych primerach iz sovremennoj praktiki. Odin iz razdelov knigi posvjaščen razboru tipičnych ošibok i nedočetov v mediatekstach.