Attention please!!!


We have moved to our new page: exlibrus.net!

Your account has also been transferred to our new page. Under "Login" -> "Activation" in the E-mail address field, enter your e-mail that you used when registering. Then go to "Forgot your password?". By requesting a new password you can, as requested, enter a new password of your choice. Afterwards you always use your current access data.

Website www.exlibrus.de you can use from now on only for informative purposes!

Best Regards,

Your Exlibrus-Team

Mediarilejšnz. Učeb. posobie. Grif UMO. (978–5–7567–0715–1)


Category: Russian Literature -> Publicism
No image available.
Title:
Mediarilejšnz. Učeb. posobie. Grif UMO. 
Author:
Čumikov A.N. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
184, Hardcover 
Serial:
Sovremennye technologii PR. Master-klass 
ISBN:
978–5–7567–0715–1
EAN:
9785756707151
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V knige rassmatrivajutsja teorija i technologija organizacii mediarilejšnz (MR) — vzaimootnošenij PR-specialistov so sredstvami massovoj informacii i drugimi učastnikami formirovanija informacionnogo polja. Pervaja glava soderžit obščie principy postroenija MR, a takže opisyvaet tradicionnye technologii novostnogo proizvodstva, ostavšiesja aktualnymi ko vtoromu desjatiletiju XXI v. Vtoraja glava posvjaščena teorii i praktike organizacii specialnych sobytij dlja SMI i drugich celevych grupp, sposobnych proizvesti medijnyj rezonans. Tretja glava nosit innovacionnyj charakter i vpervye sistemno predstavljaet novye mediarilejšnz v prostranstve konvergentnych SMI i socialnych setej. Avtor daet obzor processov, proischodjaščich v oblasti internet-kommunikacij, fiksiruet vnimanie čitatelej na osobennostjach raboty MR-specialista po podgotovke kontenta dlja novych media, izmerenija informacionnogo polja, provedenija meroprijatij dlja SMI v uslovijach novych MR.