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Implicitnaja informacija v reklamnych sloganach aviakompanij: Monografija (978-5-369-01319-9)


Category: Russian language. Linguistics -> linguistics
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Title:
Implicitnaja informacija v reklamnych sloganach aviakompanij: Monografija 
Author:
Kačalkin P.V. 
Publisher:
INFRA-M
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
202, Softcover 
Serial:
Naučnaja mysl 
ISBN:
978-5-369-01319-9
EAN:
9785369013199
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Monografija posvjaščena voprosam implicitnogo reducirovanija negativnych associacij i stereotipnych predstavlenij, svjazannych s opasnostju, v reklamnych aviasloganach. Na obširnom faktičeskom materiale avtor demonstriruet, kak implicitnoe predstavlenie informacii možet sposobstvovat manipuljativnym namerenijam adresanta i reducirovat negativnye associacii i trevogi recipienta, svjazannye s opasnostju predstojaščego aviapereleta.