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Sovremennyj mediatekst: učebnoe posobie / otv. red. Kuzmina N.A. (978-5-9765-1668-7)


Category: Russian language. Linguistics -> linguistics
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Title:
Sovremennyj mediatekst: učebnoe posobie / otv. red. Kuzmina N.A. 
Author:
 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
416, Hardcover 
Serial:
 
ISBN:
978-5-9765-1668-7
EAN:
9785976516687
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V učebnom posobii predlagaetsja kompleksnoe opisanie specifiki mediateksta, funkcio-nirujuščego v trech osnovnych sferach: žurnalistike, reklame, funkcionirujuščego v trech osnov-nych sferach: žurnalistike, reklame i PR. Mediateksty charakterizujutsja po kanalu kommuni-kacii ( pečatnye, tele- i radioteksty, setevye),funkcionalno-žanrovomu kriteriju, kom-pzicionno-rečevym i pragmatilističeskim osobennostjam. Rassmatrivajutsja problemy sozda-nija i redaktirovanija različnych tipov mediatekstov. Dlja studentov, aspirantov i prepodava-telej fakultetov žurnalistiki i filosofičeskich fakultetov vuzov, slušatelej kursov po-vyšenija kvalifikacii, rabotnikov SMI.