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Marketingovaja lingvistika. Zakonomernosti prodvigajuščego teksta: kollektivnaja monografija (978-5-9765-3987-7)


Category: Russian language. Linguistics -> linguistics
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Title:
Marketingovaja lingvistika. Zakonomernosti prodvigajuščego teksta: kollektivnaja monografija 
Author:
L.G. Vikulovoj pod red. E.G. Borisovoj 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2019 
Number of pages:
164, Softcover 
Serial:
 
ISBN:
978-5-9765-3987-7
EAN:
9785976539877
Price:
EUR 23,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Izdanie predstavljaet soboj pervoe posledovatelnoe izloženie osnovnych idej i metodov prikladnogo jazykovedčeskogo napravlenija, posvjaščennogo izučeniju reklamnych i drugich prodvigajuščich tekstov, a takže inych verbalnych komponentov marketingovoj kommunikacii. V čisle avtorov — izvestnye specialisty po jazyku reklamnych kommunikacij, semiotike reklamy, pragmatike i leksikologii.