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Kopirajting: 7+. Kak sozdavat teksty dlja literatury, kino, reklamy, SMI, delovych kommunikacij, PR i SEO (978-5-91304-703-8)


Category: Russian language. Linguistics -> linguistics
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Title:
Kopirajting: 7+. Kak sozdavat teksty dlja literatury, kino, reklamy, SMI, delovych kommunikacij, PR i SEO 
Author:
Nazajkin A.N. 
Publisher:
KDU
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2017 
Number of pages:
314, Softcover 
Serial:
 
ISBN:
978-5-91304-703-8
EAN:
9785913047038
Price:
EUR 43,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Nastojaščaja kniga posvjaščena rassmotreniju processa sozdanija tekstov raznogo tipa. V nej analizirujutsja kak obščie, tak i specifičnye trebovanija k kopirajteram. Teoretičeskoe osmyslenie osnovnych voprosov kopirajtinga soprovoždaetsja obiliem konkretnych sovetov i primerov iz opyta izvestnych kopirajterov, čto prevraščaet ee v praktičeskoe posobie – nastolnuju knigu-spravočnik sovremennogo kopirajtera.