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Reklamnoe "zazerkale" Rossii i Francii: Lingvokreativnyj i gendernyj aspekty (978-5-9710-3603-6)


Category: Russian language. Linguistics -> linguistics
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Title:
Reklamnoe "zazerkale" Rossii i Francii: Lingvokreativnyj i gendernyj aspekty 
Author:
Strachova A.V. Remčukova E.N. 
Publisher:
LENAND
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2016 
Number of pages:
216, Hardcover 
Serial:
 
ISBN:
978-5-9710-3603-6
EAN:
9785971036036
Price:
EUR 33,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V monografii predstavleno sopostavitelnoe issledovanie reklamnogo teksta Rossii i Francii v gendernom i lingvokreativnom aspektach. Osnovnoe vnimanie udeljaetsja jazykovym sredstvam socialnoj napravlennosti reklamy, kotorye rassmatrivajutsja kak rezultat kreativnoj rečevoj dejatelnosti, i ich vzaimodejstviju s neverbalnymi (grafičeskimi, videorjad) sredstvami, prežde vsego, pri sozdanii ženskich i mužskich reklamnych obrazov. Predložennyj v monografii analiz reklamnogo teksta v dvuch raznostrukturnych jazykach --- russkom i francuzskom --- pozvoljaet opredelit čerty schodstva i različija v aktivnych jazykovych processach, protekajuščich v Rossii i vo Francii, i dopolnit uže suščestvujuščie znanija o jazykovoj specifike reklamnogo teksta i ego kreativnom potenciale.