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Imidž regionov Rossii: innovacionnye technologii i strategii rebrendinga (978-5-7133-1551-1)


Category: Politics -> Russia
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Title:
Imidž regionov Rossii: innovacionnye technologii i strategii rebrendinga 
Author:
pod red. prof. I.A. Vasilenko 
Publisher:
Meždunarodnye otnošenija
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2016 
Number of pages:
288, Hardcover 
Serial:
 
ISBN:
978-5-7133-1551-1
EAN:
9785713315511
Price:
EUR 28,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V monografii rassmatrivajutsja vozmožnosti formirovanija sovremennogo imidža rossijskich regionov s ispolzovaniem innovacionnych technologij rebrendinga. Predstavleny modeli, koncepcii i technologii territorialnogo brendinga, a takže pozitivnyj opyt otečestvennych regionov po ich primeneniju na Čukotke, v Baškirii, Ekaterinburge, Novosibirske. Razrabotan strategičeskij podchod k formirovaniju sovremennogo imidža rossijskich regionov: opredeleny celi i perspektivy imidževoj politiki, vydeleny osnovnye kommunikatory, obosnovany kriterii ocenki imidževoj privlekatelnosti regiona. Avtory sčitajut, čto uspešnoe razvitie rossijskich regionov vo mnogom zavisit ot umelogo ispolzovanija innovacionnych resursov territorialnogo brendinga, sposobnogo privleč v regiony investicii, oživit kulturnuju žizn rossijskoj provincii, usilit nacionalnuju identičnost.