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Upravlenie marketingom (978-5-7777-0558-7)


Category: Economy -> Russia
No image available.
Title:
Upravlenie marketingom 
Author:
Kutuzova T.Ju. 
Publisher:
VES MIR
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
256, Softcover 
Serial:
 
ISBN:
978-5-7777-0558-7
EAN:
9785777705587
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V knige rassmotrena rol marketinga kak integrirujuščej funkcii upravlenčeskich rešenij, osveščajutsja voprosy upravlenija marketingom na korporativnom, funkcionalnom i instrumentalnom urovnjach, raskryvajutsja suščnost i mechanizmy kontrolja marketingovoj aktivnosti kompanii. Učebnoe posobie osnovano na klassičeskich podchodach k upravleniju marketingom i dopolneno izloženiem novych vzgljadov i koncepcij rossijskoj naučnoj školy marketinga. Material strukturirovan i organizovan s učetom praktičeskogo opyta avtora, v tom čisle ee učastija v proektach start-up.