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Osnovy mediabiznesa. 2-e izd., pererab. i dop.Učebnoe posobie. Dlja bakalavrov.Grif UMO (978-5-7567-0724-3)


Category: Economy -> Russia
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Title:
Osnovy mediabiznesa. 2-e izd., pererab. i dop.Učebnoe posobie. Dlja bakalavrov.Grif UMO 
Author:
Vartanova E.L. (Pod red.) 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
288, Hardcover 
Serial:
Učebnik novogo pokolenija 
ISBN:
978-5-7567-0724-3
EAN:
9785756707243
Price:
EUR 34,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V učebnom posobii proanalizirovany osnovnye tendencii razvitija SMI v uslovijach rynka, opisany ključevye napravlenija dejatelnosti mediakompanij, privedeny metodiki sostavlenija biznes-planov dlja redakcij periodičeskich izdanij, radio- i telestancij. Kniga predlagaet kompleks praktičeskich rekomendacij dlja različnych specialistov mediabiznesa — redaktorov, marketologov.