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Marketynh na rynkach vysokotechnolohіčnych tovarіv (978-617-607-430-4)


Category: Economy -> Ukraine
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Title:
Marketynh na rynkach vysokotechnolohіčnych tovarіv 
Author:
Demkіv Ja. V. Čuchraj N. І. 
Publisher:
Vyd. Lʹvіvsʹkoï polіtechnіky
Place of publication:
Lʹvіv  (Ukraine)
Year of publication:
2013 
Number of pages:
208, Hardcover 
Serial:
 
ISBN:
978-617-607-430-4
EAN:
9786176074304
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Rozhljanuto aktualʹnі pytannja upravlіnnja marketynhovoju dіjalʹnіstju v umovach dynamіčnych rynkіv іnnovacіj ta vysokotechnolohіčnych tovarіv. Vysvіtleno teoretyčnі ta praktyčnі zasady marketynhovoï dіjalʹnostі promyslovoho pіdpryjemstva na rynku vysokotechnolohіčnych tovarіv, osoblyvostі formuvannja ta ocіnjuvannja spožyvnoï vartostі vysokotechnolohіčnych tovarіv, transformacіju kompleksu marketynhu dlja vysokotechnolohіčnych tovarіv, metodyčnі pіdchody do provedennja marketynhovych doslіdženʹ ta obgruntuvannja stratehіčnych marketynhovych rіšenʹ na rynkach vysokotechnolohіčnych tovarіv.