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Juridičeskie sekrety reklamnoj dejatelnosti (978-5-466-00695-7)


Category: Economy -> Russia
No image available.
Title:
Juridičeskie sekrety reklamnoj dejatelnosti 
Author:
Zorkolcev R. 
Publisher:
Volters Kluver
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
494, Hardcover 
Serial:
 
ISBN:
978-5-466-00695-7
EAN:
9785466006957
Price:
EUR 38,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V dannoj knige vpervye proveden podrobnyj analiz processa, svjazannogo s zaključeniem, ispolneniem i prekraščeniem dogovora o razmeščenii i rasprostranenii naružnoj reklamy i dogovora ob izgotovlenii reklamnogo nositelja. Dany opredelenija ponjatij, ispolzujuščichsja v ukazannych dogovorach, razgraničeny objazatelstva i otvetstvennost storon, pokazany ich vozmožnye riski, privedeny formulirovki dogovornych uslovij, obrazcy dogovorov i inych dokumentov, svjazannych s kommerčeskoj dejatelnostju reklamnogo agentstva. Osveščeny problemy, voznikajuščie pri ispolnenii dogovora ob okazanii reklamnych uslug, pokazany ošibki, kotorye dopuskajutsja kontragentami, dany sovety i rassmotreny sposoby razrešenija konkretnych spornych situacij, a takže proveden analiz pravoprimenitelnych aktov, sudebnoj praktiki po voprosam, rassmotrennym v knige.