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Ėnciklopedija mirovoj industrii SMI. Učebnoe posobie. 2-e izd. Pererab. i dop. Grif UMO (978-5-7567-0683-3)


Category: Reference books of the general type -> encyclopedias
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Title:
Ėnciklopedija mirovoj industrii SMI. Učebnoe posobie. 2-e izd. Pererab. i dop. Grif UMO 
Author:
Vartanova E.L. (Pod red.) 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
464, Hardcover 
Serial:
 
ISBN:
978-5-7567-0683-3
EAN:
9785756706833
Price:
EUR 37,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Vtoroe izdanie "Ėnciklopedii mirovoj industrii SMI" (pervoe izdanie - 2006 g.) soderžit obnovlennye i dopolnennye dannye o sovremennoj mediaindustrii, a takže sistemnyj analiz nacionalnych rynkov SMI i ich osnovnych sektorov - pressy, teleradioveščanija, telekommunikacionnoj otrasli, onlajnovych SMI posle finansovo-ėkonomičeskogo krizisa 2008 g. Dlja prepodavatelej, issledovatelej i studentov fakultetov žurnalistiki, ėkonomistov, politologov, a takže ėkspertov v oblasti mediabiznesa i reklamy.