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Klientoorientirovannost kak sposob polučenija dopolnitelnoj pribyli: učeb. posobie (978-5-9765-1655-7)


Category: Economy -> Russia
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Title:
Klientoorientirovannost kak sposob polučenija dopolnitelnoj pribyli: učeb. posobie 
Author:
Smirnov Ju.I. 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
176, Hardcover 
Serial:
 
ISBN:
978-5-9765-1655-7
EAN:
9785976516557
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Ėta kniga o tom, kak možno sdelat iz obyčnych sotrudnikov nastojaščich liderov klientoorietorovannych technologij, i o prjamom vlijanij ėtogo processa na čistuju pribyl predprijatija. Osnovajas na praktike lučšich kompanij, ona daet sistemnoe predstavlenie o sovremennom menedžmente, imja kotoromu klientoorientirovannost. Kniga rasskazyvaet ob interesnych novinkach, ispolzuemych pri roždenii novogo tovara ili uslugi, o sovremennych principach neprevzojdennogo servisa, o formirovanii specialnoj motivacii u personala, rabotajuščego s klientami. Vpervye daetsja sistemnoe opisanie professionalnych klientoorietirovannych kommunikacij. Dlja rukovoditelej, prodvinutych menedžerov prodaž i marketinga.