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Marketynhova tovarna polіtyka promyslovoho pіdpryjemstva: upravlіnnja stratehіjamy dyversyfіkacіï : monohrafіja (978-966-680-498-6)


Category: Economy -> Ukraine
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Title:
Marketynhova tovarna polіtyka promyslovoho pіdpryjemstva: upravlіnnja stratehіjamy dyversyfіkacіï : monohrafіja 
Author:
S. M., Peresadʹko, H. O. Іlljašenko 
Publisher:
UNІVERSYTETSʹKA KNYHA
Place of publication:
Sumy  (Ukraine)
Year of publication:
2012 
Number of pages:
328, Softcover 
Serial:
 
ISBN:
978-966-680-498-6
EAN:
9789666804986
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Vysvіtleno teoretyko-metodolohіčnі ta metodyčnі problemy upravlіnnja marketynhovoju tovarnoju polіtykoju promyslovych pіdpryjemstv. Obgruntuvano j rozrobleno pіdchody do poetapnoho іteracіjnoho vіdboru ta upravlіnnja stratehіjamy dyversyfіkacіï dіjalʹnostі promyslovych pіdpryjemstv. Vykladeno naukovo-metodyčnі zasady formuvannja kompleksu ekonomіko-matematyčnych modelej dlja vyznačennja rіvnja optymalʹnostі stratehіj dyversyfіkacіï.