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Političeskie technologii: PR i reklama. Učebnoe posobie. 2-e izd., ispr.Grif UMO. (978-5-7567-0639-0)


Category: Politics -> Russia
Title:
Političeskie technologii: PR i reklama. Učebnoe posobie. 2-e izd., ispr.Grif UMO. 
Author:
T. Ė. Grinberg 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2012 
Number of pages:
280, Hardcover 
Serial:
 
ISBN:
978-5-7567-0639-0
EAN:
9785756706390
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Učebnoe posobie rassmatrivaet mechanizmy političeskoj kommunika- cii v sovremennom rossijskom obščestve. V knige analizirujutsja stanov- lenie i razvitie političeskich reklamy i PR v izbiratelnych kampanijach postsovetskoj Rossii, institucionalnaja i pravovaja baza upravlenija obšče- stvennymi svjazjami v sfere politiki, auditorija reklamy i PR v političe- skoj kommunikacii, rol svjazej s obščestvennostju v planirovanii i orga- nizacii izbiratelnoj kampanii.