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Marketynh (978-617-574-053-8)


Category: Economy -> Ukraine
Title:
Marketynh 
Author:
V., Dudjak, R., Buhіlʹ, S., Janyšyn, Ja. Lypčuk 
Publisher:
Mahnolіja 2006
Place of publication:
Lʹvіv  (Ukraine)
Year of publication:
2012 
Number of pages:
456 
Serial:
 
ISBN:
978-617-574-053-8
EAN:
9786175740538
Price:
EUR 30,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
U navčalʹnomu posіbnyku rozhljadajutʹsja sučasnі pіdchody do ocіnky marketynhu, joho sutі, pryncypіv, vydіv ta funkcіj. U kožnomu rozdіlі vykladenі teoretyčnі ta metodolohіčnі zasady dlja pryjnjattja vіdpovіdnych rіšenʹ ta formuvannja marketynhovych stratehіj.