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Mіžnarodnyj marketynh: Navč. posіb. (978-966-346-993-5)


Category: Economy -> Ukraine
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Title:
Mіžnarodnyj marketynh: Navč. posіb. 
Author:
І. S., Malʹsʹka, M. P., Zanʹko, Ju. S. Pursʹka 
Publisher:
Znannja
Place of publication:
Kyïv  (Ukraine)
Year of publication:
2012 
Number of pages:
285, Hardcover 
Serial:
 
ISBN:
978-966-346-993-5
EAN:
9789663469935
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
U posіbnyku rozhljanuto teoretyčnі, metodolohіčnі ta orhanіzacіjno-praktyčnі zasady orhanіzacіï mіžnarodnoho marketynhu. Vysvіtleno sutnіstʹ, pryncypy, funkcіï, strukturu ta formy mіžnarodnoho marketynhu u zv’jazku zі stadіjamy іnternacіonalіzacіï dіjalʹnostі pіdpryjemstva. Značnu uvahu prydіleno technolohіjam doslіdžennja mіžnarodnoho marketynhovoho otočennja ta zovnіšnʹoho konkurentnoho seredovyšča, rozkryto sučasnі metody ta pіdchody orhanіzacіï vychodu pіdpryjemstva na zarubіžnі rynky, proanalіzovano orhanіzacіjno-pravovі modelі prysutnostі fіrmy na zovnіšnʹomu rynku. Predstavleno technolohіju efektyvnoho formuvannja ta upravlіnnja kompleksom mіžnarodnych marketynhovych zachodіv (tovarna, cіnova, zbutovo-rozpodіlʹča ta komunіkacіjna polіtyka), a takož rozhljanuto proces upravlіnnja, planuvannja ta kontrolju za mіžnarodnoju marketynhovoju dіjalʹnіstju pіdpryjemstva.