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Upravlenie sovremennymi politiceskimi kampanijami: Ucebnoe posobie dlja vuzov. (978-5-211-06288-7)


Category: Politics -> Russia
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Title:
Upravlenie sovremennymi politiceskimi kampanijami: Ucebnoe posobie dlja vuzov. 
Author:
Volodenkov S.V. 
Publisher:
MGU
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2012 
Number of pages:
312, Hardcover 
Serial:
 
ISBN:
978-5-211-06288-7
EAN:
9785211062887
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V ucebnom posobii daetsja predstavlenie o soderžanii upravlenija sovremennymi politiceskimi kampanijami, rassmatrivaetsja sootnošenie politiki i upravlenija, izlagajutsja osobennosti politiceskogo upravlenija, specifika politiceskich kampanij i ich vidy. V rabote podrobno rassmatrivaetsja soderžanie osnovnych vidov menedžmenta v ramkach politiceskoj kampanii, analiziruetsja opyt realizacii dannych napravlenij v sovremennoj politiceskoj praktike. Osoboe mesto v ucebnom posobii udeljaetsja voprosam organizacii massovoj politiceskoj kommunikacii v internet-prostranstve, sozdaniju i prodviženiju sovremennych politiceskich brendov.