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Kul'tura marketinga: ucebnoe posobie (978-5-7779-1270-1)


Category: Economy -> Russia
No image available.
Title:
Kul'tura marketinga: ucebnoe posobie 
Author:
V. E. Novatorov 
Publisher:
Izdatel'stvo OmGU
Place of publication:
Omsk  (Russian Federation)
Year of publication:
2011 
Number of pages:
244, Softcover 
Serial:
 
ISBN:
978-5-7779-1270-1
EAN:
9785777912701
Price:
EUR 21,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Predstavlena koncepcija social'no-éticnogo marketinga, do nastojašcego vremeni ne našedšaja v rabotach podobnogo roda dostatocno polnogo osvešcenija. Rassmatrivajutsja važnye aspekty marketingovoj dejatel'nosti v organizacijach razlicnogo tipa – na predprijatijach, v firmach, ucebnych zavedenijach i t. p. Osvešcajutsja voprosy, kasajušciesja pedagogiki i psichologii marketingovoj dejatel'nosti, ee étiki i éstetiki.