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Osnovy biznes-modelirovanija SMI: Ucebnoe posobie dlja studentov vuzov. (978-5-7567-0576-8)


Category: E-books -> test access
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Title:
Osnovy biznes-modelirovanija SMI: Ucebnoe posobie dlja studentov vuzov. 
Author:
V. L. Ivanickij 
Publisher:
Aspekt-press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
254, Hardcover 
Serial:
 
ISBN:
978-5-7567-0576-8
EAN:
9785756705768
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kurs "Osnovy biznes-modelirovanija SMI" citaetsja studentam staršich kursov fakul'teta žurnalistiki MGU imeni M.V.Lomonosova i posvjašcen voprosam menedžmenta SMI. Ego cel' - dat' predstavlenie o technologii sozdanija i mechanizmach optimal'nogo funkcionirovanija firmy massmedia kak integral'nogo biznes-processa v ramkach odnoimennoj otrasli nacional'noj ékonomiki Rossii.