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Reklamnyj obraz. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". (978-5-238-01914-7)


Category: Economy -> Russia
Title:
Reklamnyj obraz. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". 
Author:
N. A. Anaškina 
Publisher:
JuNITI
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
176, Softcover 
Serial:
Azbuka reklamy 
ISBN:
978-5-238-01914-7
EAN:
9785238019147
Price:
EUR 20,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Na osnove analiza kategorii "chudožestvennyj obraz" rassmatrivajutsja genezis, sušcnost', struktura, smyslovoe soderžanie, kommunikacionnye mechanizmy i aspekty sozdanija reklamnogo obraza. Soderžanie proilljustrirovano obrazcami reklamnoj produkcii