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Restorannyj marketing. Uceb. posobie. Grif UMC "Professional'nyj ucebnik". (978-5-238-01670-2)


Category: Economy -> Russia
Title:
Restorannyj marketing. Uceb. posobie. Grif UMC "Professional'nyj ucebnik". 
Author:
S. V. Chmyrova 
Publisher:
JuNITI
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
256, Hardcover 
Serial:
 
ISBN:
978-5-238-01670-2
EAN:
9785238016702
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V posobii predstavleny avtorskie metodiki realizacii marketingovych meroprijatij primenitel'no k restorannoj sfere. Rassmotreny takie važnye aspekty marketinga, kak organizacija i provedenie marketingovych issledovanij, razrabotka strategiceskogo i takticeskogo marketinga, upravlenie restoranom s pomošc'ju administrativnogo marketinga. Osnovnoj akcent sdelan na osobennosti organizacii biznesa v restorannoj sfere.