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Osnovy reklamnoho dyzajnu: pіdručnyk (978-617-7729-11-1)


Category: Ukraine -> Culture. Tradition
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Title:
Osnovy reklamnoho dyzajnu: pіdručnyk 
Author:
Pryščenko S. V. 
Publisher:
Kondor
Place of publication:
Kyïv  (Ukraine)
Year of publication:
2019 
Number of pages:
400, Hardcover 
Serial:
 
ISBN:
978-617-7729-11-1
EAN:
9786177729111
Price:
EUR 45,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Avtorka rozhljadaje aktualʹnі problemy sučasnoho reklamnoho dyzajnu jak specyfіčnoho vydu tvorčoï dіjalʹnostі – proces proektuvannja predstavleno jak syntez socіokulʹturnych, kolʹoro-hrafіčnych і marketynhovych aspektіv. Proanalіzovano vahomyj vplyv mystecʹkych stylіv na reklamnu hrafіku, problemy vіzualіzacіï reklamnych іdej і strukturovano arsenal chudožnʹo-hrafіčnych zasobіv u sukupnostі z komp’juternymy technolohіjamy, a fіrmovyj stylʹ vyznačeno jak kompleksnu reklamu. Okremu uvahu prysvjačeno spryjnjattju kolʹoru v reklamnych zvernennjach і joho smyslovym іnterpretacіjam. Uperše zaproponovano estetyčnі parametry ta kryterіï ocіnky reklamnoï produkcіï, metodyčnі zasady proektuvannja ob’jektіv reklamnoho dyzajnu toščo.