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Političeskie technologii. Učebnoe posobie. 3-e izd., ispr. i dop. (978-5-7567-0952-0)


Category: Politics -> Russia
No image available.
Title:
Političeskie technologii. Učebnoe posobie. 3-e izd., ispr. i dop. 
Author:
Grinberg T.Ė. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2018 
Number of pages:
272, Softcover 
Serial:
 
ISBN:
978-5-7567-0952-0
EAN:
9785756709520
Price:
EUR 31,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kniga "Političeskie technologii" vyderživaet uže trete izdanie i postojanno popolnjaetsja realijami novych izbiratelnych situacij i razborom tekuščich problem v političeskoj kommunikacii. Segodnja, pomimo istorii političeskich kampanij v Rossii s 1989 goda, algoritmov planirovanija kommunikacionnoj kampanii, imidževych i mediastrategij, pravil vedenija polevoj kampanii, avtor udeljaet vnimanie tekuščemu položeniju del v izbiratelnom zakonodatelstve, ispolzovaniju novych mediakanalov i vostrebovannych instrumentov političeskoj kommunikacii, v častnosti, technologii bolšich dannych i nevostrebovannomu poka v polnoj mere potencialu ispolzovanija v političeskich technologijach internet-kommunikacii. Dlja studentov, aspirantov i prepodavatelej otdelenij reklamy i svjazej s obščestvennostju, specialistov i organizatorov izbiratelnych kampanij.