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Art-menedžment XXI veka (978-5-8243-2208-8)


Category: Economy -> Russia
No image available.
Title:
Art-menedžment XXI veka 
Author:
Li Se-Ung 
Publisher:
ROSSPĖN
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2017 
Number of pages:
294, Softcover 
Serial:
 
ISBN:
978-5-8243-2208-8
EAN:
9785824322088
Price:
EUR 29,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Professor Li Se-Ung v svoej knige rasskazyvaet o novom vide upravlenija proizvodstvenno-tvorčeskoj dejatelnostju – art-menedžmente – dejatelnosti po sozdaniju (proizvodstvu i sceničeskoj postanovke) art-produkta i privlečeniju klientskoj auditorii. Avtor, obladajuščij ogromnym i uspešnym opytom raboty v realnoj ėkonomike, obosnovyvaet teoretičeskuju bazu art-menedžmenta, daet opredelenie ėtogo ponjatija, rasskazyvaet o strukture upravlenija organizacij kultury i iskusstva, teatralnom i festivalnom menedžmente, osobennostjach art-marketinga, a takže specifike privlečenija investicij v dannuju sferu.