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Massovye kommunikacii i mediaplanirovanie (978-5-8291-0999-8)


Category: Economy -> Russia
Title:
Massovye kommunikacii i mediaplanirovanie 
Author:
E. L. Golovleva 
Publisher:
Akademičeskij proekt
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2009 
Number of pages:
352, Hardcover 
Serial:
GAUDEAMUS 
ISBN:
978-5-8291-0999-8
EAN:
9785829109998
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V ramkach ucebnogo posobija rassmatrivaetsja širokij spektr podchodov k opredeleniju ponjatija kommunikacii. Éto teoreticeskie razrabotki rossijskich i zarubežnych issledovatelej v oblasti massovoj kommunikacii, rossijskie i meždunarodnye dokumenty po reklame i sredstvam massovoj informacii. Osoboe vnimanie udeljaetsja izuceniju processov massovoj kommunikacii, v castnosti v SMI, podrobnyj analiz kotorych pozvoljaet opredelit' ich znacimost' kak nositelej reklamnoj informacii i ich novye social'nye funkcii. V chode izloženija sovremennych tendencij massovo-kommunikacionnych processov rassmatrivajutsja aktual'nye problemy sovremennogo informacionnogo obšcestva. Priobreteniju ne tol'ko teoreticeskich znanij, no i prakticeskich navykov mediaplanirovanija sposobstvujut ucebnye materialy, posvjašcennye ispol'zovaniju razlicnych informacionnych kanalov v kacestve nositelej reklamy, a takže tipovye prakticeskie zadanija i praktikumy, testy