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Osnovy marketinga. Teorija i praktika. Uceb. posobie. Grif UMC "Professional'nyj ucebnik (978-5-238-02090-7)


Category: Economy -> Russia
Title:
Osnovy marketinga. Teorija i praktika. Uceb. posobie. Grif UMC "Professional'nyj ucebnik 
Author:
I. I., Obuchov, O. V., Ériašvili, N. D. Picurin 
Publisher:
JuNITI
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2011 
Number of pages:
383, Hardcover 
Serial:
 
ISBN:
978-5-238-02090-7
EAN:
9785238020907
Price:
EUR 33,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Rassmotren kompleks voprosov, raskryvajušcich teoreticeskie i prakticeskie osnovy marketinga, osobennosti marketingovoj sredy, sušcnost' marketingovoj informacii i marketingovych issledovanij. Dana klassifikacija potrebnostej, pokazana vzaimosvjaz' meždu potrebitel'skoj stoimost'ju, kacestvom i cenoj.