Attention please!!!


We have moved to our new page: exlibrus.net!

Your account has also been transferred to our new page. Under "Login" -> "Activation" in the E-mail address field, enter your e-mail that you used when registering. Then go to "Forgot your password?". By requesting a new password you can, as requested, enter a new password of your choice. Afterwards you always use your current access data.

Website www.exlibrus.de you can use from now on only for informative purposes!

Best Regards,

Your Exlibrus-Team

Massovaja kommunikacija: Zapadnye teorii i koncepcii. 3-e izd., ispr. i dop.Učebnoe posobie. Grif UMO. (978-5-7567-0795-3)


Category: E-books -> test access
No image available.
Title:
Massovaja kommunikacija: Zapadnye teorii i koncepcii. 3-e izd., ispr. i dop.Učebnoe posobie. Grif UMO. 
Author:
Bakulev G.V. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2016 
Number of pages:
192, Softcover 
Serial:
 
ISBN:
978-5-7567-0795-3
EAN:
9785756707953
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Massovaja kommunikacija nachoditsja v centre vnimanija učenych i praktikov s načala prošlogo veka. Za ėto vremja bylo predloženo množestvo objasnenij togo ili inogo javlenija, no v zolotoj fond vošlo neskolko desjatkov vydajuščichsja teorij i koncepcij, kotorye i sejčas nachodjat primenenie v nauke i praktike massovoj kommunikacii. Na smenu rannim vozzrenijam ob ogromnoj, počti nepreodolimoj sile massmedia, prišli idei ob ograničennosti ich vozdejstvija. Zatem nastupil period kritičeskogo analiza, kogda rassmatrivalis vzaimootnošenija sredstv massovoj kommunikacii i kultury individa i obščestva v celom. Segodnja v processe konceptualizacii novych media, v častnosti Interneta, idet peresmotr tradicionnoj sistemy ponjatij i definicij v nauke o massovoj kommunikacii.