Attention please!!!


We have moved to our new page: exlibrus.net!

Your account has also been transferred to our new page. Under "Login" -> "Activation" in the E-mail address field, enter your e-mail that you used when registering. Then go to "Forgot your password?". By requesting a new password you can, as requested, enter a new password of your choice. Afterwards you always use your current access data.

Website www.exlibrus.de you can use from now on only for informative purposes!

Best Regards,

Your Exlibrus-Team

Zarazlyvyj. Psycholohіja vіrusnoho marketynhu (978-617-7279-12-8)


Category: Ukraine -> Non-Fiction
No image available.
Title:
Zarazlyvyj. Psycholohіja vіrusnoho marketynhu 
Author:
Jona Berger 
Publisher:
Naš Format
Place of publication:
Kyïv  (Ukraine)
Year of publication:
2015 
Number of pages:
232, Hardcover 
Serial:
 
ISBN:
978-617-7279-12-8
EAN:
9786177279128
Price:
EUR 25,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Avtor postavyv sobі proste, jak na peršyj pohljad, pytannja: čomu odnі іmena, іdeï, tovary ta ljudy stajutʹ populjarnymy až do nav’jazlyvostі, tymčasom jak іnšі opynjajutʹsja «za bortom». Čy spravdі takym dіjevym je marketynh poholosu, jak joho maljujutʹ, čy taky іsnujutʹ pevnі zakonomіrnostі stvorennja populjarnostі abo navіtʹ zarazlyvostі іdeï, dumky, tovaru? І v rezulʹtatі doslіdženʹ najrіznomanіtnіšych reklamnych kampanіj naukovcі buly zdyvovanі: hučna antynarkotyčna kampanіja lyše zbіlʹšyla spožyvannja narkotykіv… Debjutna knyžka molodoho naukovcja, ščo doslіdžuvav skladnyj socіalʹnyj fenomen populjarnostі, tež zdobula nemalu populjarnіstʹ: u 2013 rocі posіla druhe mіsce u rejtynhu bіznes-knyh amazon.com. «Zarazlyvyj» stav bestselerom і za versіjeju New York Times і Wall Street Journal. Knyžka perekladena 25 movamy.