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Rozničnaja torgovlja v Rossii: Monografija (978-5-16-004697-6)


Category: Economy -> Russia
No image available.
Title:
Rozničnaja torgovlja v Rossii: Monografija 
Author:
Baženov Ju.K. 
Publisher:
Infra-M
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
239, Hardcover 
Serial:
Naučnaja mysl; Ėkonomika 
ISBN:
978-5-16-004697-6
EAN:
9785160046976
Price:
EUR 28,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V monografii privoditsja opyt razvitija torgovli rossijskim kupečestvom, praktika ee regulirovanija knjazjami i monarchami, charakterizujutsja mery, prinimaemye vlastjami v to vremja v celjach povyšenija ėffektivnosti dejatelnosti torgovych predprijatij. Osoboe vnimanie udeljaetsja voprosam gosudarstvennogo regulirovanija torgovoj dejatelnosti, sovremennym formatam i strukturnym obrazovanijam, ich osobennostjam, a takže setevym formam organizacii dejatelnosti predprijatij rozničnoj torgovli. Rassmatrivajutsja voprosy ispolzovanija sovremennych sredstv individualizacii torgovych organizacij, ispolzovanija imi sobstvennych marok, tovarnych znakov, brendov v processe ich kommerčeskoj dejatelnosti.