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Énciklopedija bankovskogo marketinga i menedžmenta (978-5-9957-0314-3)


Category: Reference books of the general type -> encyclopedias
Title:
Énciklopedija bankovskogo marketinga i menedžmenta 
Author:
Vladislavlev D.N. 
Publisher:
Os'-89
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2011 
Number of pages:
352, Softcover 
Serial:
 
ISBN:
978-5-9957-0314-3
EAN:
9785995703143
Price:
EUR 24,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V knige podnimajutsja problemy razrabotki strategii razvitija i reorganizacii bankovskogo biznesa, marketinga (strategiceskogo, kanal'nogo, produktovogo i technologiceskogo), organizacii klientskoj služby, osušcestvlenija podbora i obucenija personala, razrabotki sistemy planirovanija i kontrollinga, analiza biznes-processov (technologiceskogo, funkcional'no-stoimostnogo i organizacionnogo), vnedrenija informacionnoj sistemy. Sderživanie razvitija bankovskogo marketinga i menedžmenta v Rossii vo mnogom obuslovleno deficitom kvalificirovannych specialistov i obrazovatel'nych programm.