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SOCIOLOGIJa MASSOVOJ KOMMUNIKACII. (BAKALAVRIAT). UČEBNIK (978-5-406-06833-5)


Category: Russian culture. Traditions -> sociology, social work
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Title:
SOCIOLOGIJa MASSOVOJ KOMMUNIKACII. (BAKALAVRIAT). UČEBNIK 
Author:
Naumenko T.V. 
Publisher:
KNORUS
Place of publication:
  (Russian Federation)
Year of publication:
2019 
Number of pages:
256, Hardcover 
Serial:
 
ISBN:
978-5-406-06833-5
EAN:
9785406068335
Price:
EUR 37,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Na osnovanii primenenija dejatelnostnogo podchoda kak objasnitelnogo principa rassmatrivaetsja massovaja kommunikacija kak socialnyj process v mnogoobrazii vsech sostavljajuščich ee storon. Vsledstvie glubokogo metodologičeskogo analiza vskryvaetsja suščnost massovoj kommunikacii, a takže ee soderžanie, javlenija i formy, vyjavljaetsja glavnaja funkcija kak rol podsistemy v sisteme. Rassmotreny takie aktualnye na segodnjašnij den vidy dejatelnosti massovoj kommunikacii, kak piar i reklama. Vyjavleny ich mesto i rol v sisteme massovoj kommunikacii. Provedennyj analiz sposobstvuet glubokomu i vsestoronnemu ponimaniju massovoj kommunikacii kak socialnogo processa