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Reklamno-spravocnye izdanija v istorii Rossijskoj žurnalistiki (978-5-91865-021-9)


Category: Reference books of the general type -> reference books
Title:
Reklamno-spravocnye izdanija v istorii Rossijskoj žurnalistiki 
Author:
K. S. Kornilova 
Publisher:
Vest-Konsalting
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
182, Softcover 
Serial:
 
ISBN:
978-5-91865-021-9
EAN:
9785918650219
Price:
EUR 26,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Predlagaemoe izdanie vpervye v otecestvennych issledovanijach rassmatrivaet istoriceskij opyt funkcionirovanija rossijskich reklamno-spravocnych izdanij, a imenno "Listkov ob'javlenij". Avtor prosleživaet étapy razvitija reklamno-spravocnych izdanij, udeljaja vnimanie analizu social'no-ékonomiceskich predposylok ich vozniknovenija, i raskryvaet soderžanie reklamnych stranic ob'javlenij. Proanalizirovano bolee 30 reklamno-spravocnych izdanij, sostavlena ich bibliografija. Blagodarja étoj knige professionaly