Attention please!!!


We have moved to our new page: exlibrus.net!

Your account has also been transferred to our new page. Under "Login" -> "Activation" in the E-mail address field, enter your e-mail that you used when registering. Then go to "Forgot your password?". By requesting a new password you can, as requested, enter a new password of your choice. Afterwards you always use your current access data.

Website www.exlibrus.de you can use from now on only for informative purposes!

Best Regards,

Your Exlibrus-Team

Reklama vs teatr. Teorija i praktika vzaimodejstvija. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". (978-5-238-01897-3)


Category: Аrt -> theater
No image available.
Title:
Reklama vs teatr. Teorija i praktika vzaimodejstvija. Ucebnoe posobie. Grif UMC "Professional'nyj ucebnik". 
Author:
D. K., Krasnojarova 
Publisher:
JuNITI
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
192, Softcover 
Serial:
Azbuka reklamy 
ISBN:
978-5-238-01897-3
EAN:
9785238018973
Price:
EUR 20,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Rassmatrivaetsja teatral'naja i reklamnaja kommunikacii v ich vzaimodejstvii. Opredeleny specificeskie osobennosti reklamnoj kommunikacii; mesto reklamy kak rizomy v kommunikativnom prostranstve kul'tury; sušcnost' brenda kak ideologii, simuljakra, pustogo znaka. Raskryvajutsja fundamental'nye osobennosti teatral'noj kommunikacii, formy realizacii teatra v obšcestvennoj žizni, ego funkcii. Podrobno rassmatrivajutsja napravlenija reklamno-teatral'nogo vzaimodejstvija v sovremennoj kul'ture.