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Ja ne mogu ubit' sobaku: populjarnoe posobie po biznes terminologii (978-5-211-05808-8)


Category: Economy -> Russia
Title:
Ja ne mogu ubit' sobaku: populjarnoe posobie po biznes terminologii 
Author:
A. Pokudov 
Publisher:
MGU
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
152, Softcover 
Serial:
 
ISBN:
978-5-211-05808-8
EAN:
9785211058088
Price:
EUR 13,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V tecenie poslednich desjatiletij v rabotach zarubežnych ucenych i menedžerov byli sformulirovany i v nastojašcee vremja široko ispol'zujutsja nekotorye matematiceskie i évristiceskie modeli i analogii, kotorye pozvoljajut sušcestvenno uprostit' formalizaciju proischodjašcich na rynke javlenij i processov. V sovremennych delovych krugach éti ponjatija stali obšceupotrebitel'nymi i predstavljajut soboj uže ne predprinimatel'skij sleng, a, skoree, nekij makrojazyk, osnovu sovremennoj biznes-terminologii. V predlagaemom kurse rassmatrivajutsja osnovopolagajušcie i naibolee casto upotrebljaemye iz étich ponjatij. Ich smysl raskryvaetsja v teoreticeskom rassmotrenii, a ispol'zovanie illjustriruetsja na primerach, vzjatych iz ežednevnoj predprinimatel'skoj praktiki