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Sistema pisma v anglijskom jazyke i sovremennyj uzus: jazyk, virtualnaja kommunikacija, reklama: Monografija (978-5-369-01324-3)



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Title:
Sistema pisma v anglijskom jazyke i sovremennyj uzus: jazyk, virtualnaja kommunikacija, reklama: Monografija 
Author:
Moščeva S.V., Kuzmina R.V. Ivanova N.K. 
Publisher:
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2014 
Number of pages:
238, Softcover 
Serial:
Naučnaja mysl 
ISBN:
978-5-369-01324-3
EAN:
9785369013243
Price:
EUR 28,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-

V monografii rassmatrivajutsja aktualnye voprosy teorii pisma na primere sistemy pisma (alfavita, grafiki, orfografii) anglijskogo jazyka. Na osnove slovarnych materialov i reklamych tekstov analizirujutsja dinamičeskie čerty, charakternye dlja vsech urovnej sistemy pisma, novye grafiko-orfografičeskie tendencii. Na obširnom lingvističeskom materiale analizirujutsja mechanizmy urovnevogo vzaimodejstvija i osobennosti realizacii potencialnych vozmožnostej anglijskoj sistemy pisma. Osoboe vnimanie udeljaetsja takim važnym lingvističeskim javlenijam, kak neologizmy, abbreviacija, omonimy, intencionalnost reklamnych tekstov. Monografija adresovana širokomu krugu lingvistov, aspirantam, žurnalistam, kopirajteram.