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Svjazi s obšcestvennost'ju: graždanstkij dialog: Ucebnoe posobie. (978-5-211-05809-5)


Category: Economy -> Russia

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Title:
Svjazi s obšcestvennost'ju: graždanstkij dialog: Ucebnoe posobie. 
Author:
M. A. Kuz'menkova 
Publisher:
MGU
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2010 
Number of pages:
288, Hardcover 
Serial:
 
ISBN:
978-5-211-05809-5
EAN:
9785211058095
Price:
EUR 30,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-

Ucebnoe posobie posvjašceno aktual'nym problemam svjazej s obšcestvennost'ju: teorii IMK, formirovaniju imidža i reputacii sredstvami PR, PR-kommunikacijam v trend-menedžmente, sravneniju PR so smežnymi vidami dejatel'nosti. Osoboe vnimanie udeleno sušcnostnym charakteristikam setevogo obšcestva i pojavleniju novych kommunikativnych trendov, v castnosti setevych technologij PR.