Attention please!!!


We have moved to our new page: exlibrus.net!

Your account has also been transferred to our new page. Under "Login" -> "Activation" in the E-mail address field, enter your e-mail that you used when registering. Then go to "Forgot your password?". By requesting a new password you can, as requested, enter a new password of your choice. Afterwards you always use your current access data.

Website www.exlibrus.de you can use from now on only for informative purposes!

Best Regards,

Your Exlibrus-Team

Negodjai i genii PR: ot Rjurika do Ivana III Groznogo. 2-e izd. (978-5-388-00487-1)


Category: Russian History -> General History
No image available.
Title:
Negodjai i genii PR: ot Rjurika do Ivana III Groznogo. 2-e izd. 
Author:
V. R. Medinskij 
Publisher:
Piter
Place of publication:
Sankt-Peterburg  (Russian Federation)
Year of publication:
2009 
Number of pages:
320 
Serial:
 
ISBN:
978-5-388-00487-1
EAN:
9785388004871
Price:
EUR 27,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
V ėtoj knige o mnogom govoritsja vpervye, mnogoe predstaet v nej v neožidannom vide. Kto byl osnovatelem russkogo gosudarstva? Varjagi? Kto byl pervym knjazem? Rjurik? Ėto ne tak. No esli vy tak dumaete, značit, starye PR-koncepcii po-prežnemu rabotajut. I chotja samo slovo «piar» proniklo v naš leksikon poltora desjatka let nazad, ėto ne značit, čto PR kak takovogo ran'še ne bylo. Genial'nye PR-chody, original'nyj kreativ, kotoryj segodnja nazvali by «polittechnologiej», - vsego ėtogo bylo vdovol' za desjat' vekov russkogo PR. Vozmožno, PR byl i ran'še, no «istočnikov dostovernych net»