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Reklamnyj diskurs i reklamnyj tekst: kollektivnaja monografija. 2-e (978-5-9765-1112-5)


Category: Russian language. Linguistics -> linguistics
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Title:
Reklamnyj diskurs i reklamnyj tekst: kollektivnaja monografija. 2-e 
Author:
pod red. T.N. Kolokolcevoj 
Publisher:
FLINTA
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2013 
Number of pages:
296, Softcover 
Serial:
 
ISBN:
978-5-9765-1112-5
EAN:
9785976511125
Price:
EUR 22,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Kollektivnaja monografija soderžit rezultaty podrobnogo issledovanija reklamnogo diskursa (obščaja charakteristika, kommunikativnye strategii i taktiki, bazovye koncepty i cennosti, tendencii razvitija), a takže mnogoaspektnogo analiza reklamnogo teksta i ego sostavljajuščich (v častnosti, slogana). Bolšoe vnimanie udeljaetsja charakteristike sposobov sozdanija jazykovoj igry. Rassmatrivajutsja priemy manipuljativnogo vozdejstvija v sovremennoj reklame, a takže problemy sobljudenija / nesobljudenija v reklamnoj praktike norm kultury reči. Dlja specialistov v oblasti kommunikativnoj lingvistiki i teorii diskursa, dlja vsech, kto interesuetsja osobennostjami jazyka reklamy.