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Mediasistema Rossii. Učebnik. Grif UMO (978-5-7567-0864-6)


Category: Russian culture. Traditions -> culture history
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Title:
Mediasistema Rossii. Učebnik. Grif UMO 
Author:
Vartanova E.L. pod red. 
Publisher:
Aspekt Press
Place of publication:
Moskva  (Russian Federation)
Year of publication:
2017 
Number of pages:
384, Softcover 
Serial:
 
ISBN:
978-5-7567-0864-6
EAN:
9785756708646
Price:
EUR 33,00
Delivery time:
Deliverable within 4-6 weeks
Notes:
-
Učebnoe posobie rassmatrivaet obščie teoretičeskie voprosy klassifikacii i indikacii mediasistem, istoričeskie ėtapy razvitija i formirovanija otečestvennoj mediasistemy; charakterizuet pravovoe pole, v kotoroj ona funkcioniruet. V učebnom posobii rassmatrivajutsja različnye segmenty mediasistemy Rossii: pečatnaja pressa, televidenie, radio, onlajn-SMI, informacionnye agentstva, kinoindustrija, reklama i svjazi s obščestvennostju. Analizirujutsja technologičeskie, ėkonomičeskie, organizacionno-strukturnye i soderžatelnye aspekty každogo segmenta. Osoboe vnimanie udeljaetsja auditorii SMI. Učebnoe posobie soderžit bolšoj obem statističeskogo materiala